Game Dev Tycoon

Recently a game has released by the name of 'Game Dev Tycoon'. It is a game in which you must manage a game company, making new engines, new games all while mirroring the history of video games.

What is very interesting about this game is the way it has gotten so much attention. Greenheart Games, the developers that made the game, intentionally released a cracked version of the game to be downloaded for free. Many people downloaded the pirated version thinking it was legitimate, however, halfway through the game, your game company starts losing all it's. money to piracy.

This stunt has has garnered a lot of information by the gaming press, garnering more and more legitimate purchases for the game.

This isn't the first time Indie game companies have used piracy to help get there game out there. The creator of Hotline Miami provided help on fixing the pirated version of his game as he wanted more people to play is his game. This also got him a lot of attention for his game.

Piracy is a big problem in the games industry, especially to indie companies, who really need those game sales the most. So it is interesting to see how these companies take risks with piracy to help advertise there game. It will be intriguing to see how this kind of 'guerrilla marketing' works out for future game companies  and how long it will keep working out for them positively.