You usually have to pay to have permission to use music or footage; sometimes this can be very expensive. There are resources that are free to use called royally free recourses, these can be used without any repercussions. You can also produce content under the creative commons license, which means you can freely use the content, so long as you don’t alter it and give credit for the source.
There is some content which has had it’s licence expired, which means it is free to use. When 70 years have passed, you are free to use music form that artist, this used to be 50 years, until Cliff Richard changed it as he was losing money on music he created 50 years a go!
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